Overview
Marketing agencies live on proof, and Brightline’s site had none above the fold. Marketly reframes their homepage as an evidence engine: live-style metric bands, service outcomes, and a booking flow for strategy calls that takes seconds, not emails.
The visual language borrows from the dashboards they sell — dark surfaces, glowing charts, confident numbers — without ever feeling like a stock theme.
The challenge
Paid traffic landed on a generic homepage with a vague “learn more” button. Cost per booked call was climbing, and the team couldn’t run landing-page experiments without developer help.
Our approach
We rebuilt the site as a set of composable campaign sections — metric band, proof grid, offer, booking — that the marketing team can rearrange per campaign. Every section ships with tracking hooks, and GSAP accents draw the eye toward the booking action. Forms confirm inline and sync to their CRM.
“Our cost per booked call fell by almost half. The site finally pulls its weight.” — Brightline Co.
Deliverables
- Homepage rebuilt around proof and booking conversion
- Composable campaign sections for rapid experiments
- Strategy-call booking flow with CRM sync
- Analytics events on every key interaction
- Landing-page playbook for the marketing team
Outcome
Booked strategy calls from organic and paid traffic grew substantially in the first two months, and the team now launches campaign variants without touching code.
