Overview
Fieldstudio’s work deserved better than a grid of thumbnails. Orbital treats every project like a premiere: full-bleed openers, staggered reveals, oversized type, and a persistent “start a project” presence that never shouts.
Underneath the drama sits a strict system — the studio can add a project in an afternoon and it will look art-directed on arrival.
The challenge
Portfolio sites often punish their owners: custom layouts per project mean every new case study needs a designer. Fieldstudio had a backlog of twelve unpublished projects because publishing was too painful.
Our approach
We designed six repeatable project archetypes — launch, rebrand, campaign, product, spatial, editorial — each dramatic, each driven by the same content fields. GSAP powers the transitions; content editors never touch it. A cover-image recipe (crop, overlay, type scale) keeps every entry coherent.
“Publishing went from a two-week favor to an afternoon task. The backlog is gone.” — Fieldstudio
Deliverables
- Homepage with staggered work index and showreel band
- Six project archetype templates with motion presets
- Cover-image recipe and art-direction checklist
- Contact flow with project-type qualifier
- Publishing guide with video walkthroughs
Outcome
Fieldstudio published their entire twelve-project backlog within a month of launch. Inbound enquiries now arrive citing specific projects, and the average project value has climbed.
